Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, has been announced by Forrester Research as the Leader in The Forrester Wave: Real-Time Interaction Management (RTIM) report, Q1 2019. Pega received the top scores in 2 of the 3 main evaluation categories – current offering and strategy – and tied for top scores in 10 of the 14 top-level criteria.
Forrester analysed the 12 most significant RTIM providers against 33 key criteria. Pega received among the highest scores in the following areas: customer recognition, contextual understanding, decision arbitration, measurement and optimization, business technology vision, innovation road map, past performance, supporting products and services, commercial model, and integration. Forrester reports that customers should look for RTIM vendors that focus on next best experience, offer scalable data management and analytics, and prioritize enterprise marketing technology (EMT) and business technology (BT) integration.
According to the report, “Forrester recognized Pegasystems as a Leader in our inaugural RTIM evaluation in 2015, and it continues to be a dominant player.” Forrester also recognized the impact Pega makes on its clients: “References unanimously cited Pega as a differentiator for their respective businesses. A financial services reference with 50 million retail customers credited Pega with ‘a 5x uplift across channels, principally in loans, where 40% of all new sales are the result of working with Pega.”
Forrester evaluated Pega Customer Decision Hub, which serves as an always-on “brain” providing centralized artificial intelligence across all customer touchpoints. Its predictive analytics and decisioning enables organizations to surface unique insights and recommend the next best action in real time on every step of the customer journey – from marketing to sales to customer service. Pega Customer Decision Hub provides the AI power across the unified Pega Infinity digital transformation software suite, optimizing customer engagement and operational efficiency from end to end.
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